I don’t think this product is for vegetarians. Always and always the picture on the pack is a non vegetarian product. It is as if you guys don’t want any vegetarians to buy.
For example Daawat’s Biriyani kits - They are also made for non-vegetarians like any other product. But, theirs is not as repulsive as yours. Most of your video recipes and product placements are non-vegetarian. You don’t even make an effort to do anything for vegetarians.
The reason why I am commenting is- My wife likes your products while I cannot stand the sight of it in my kitchen. I don’t know, I seem to dislike your products without even trying (she made with your products, I did not want to have them, she liked it though). I know that it is not right, but, I would love to see you make an effort like Daawat. I have cooked with Daawat and have liked them.
Anyways, this comment is for my wife’s sake as she said you guys are receptive. She seems to like your products, in case you would like to do some change with marketing, you may use this feedback. Else, you may discard or even delete this.